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Don't Apologize for Setting Aside Emotions and Doing the Right Thing
You simply can't make good business decisions unless you are able to put emotions aside and analyze a situation objectively. I believe there is no more important -- or difficult -- skill for an entrepreneur to learn. I'm not saying you should ignore your emotions. In the end, you may decide to go with them anyway, but at least it will be a choice you make with your eyes open, knowing what the tradeoffs are.
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Putting The Service Back In Customer Service
Offering stand-out service on the Internet isn't as hard as it is rare. Take these simple steps towards old-style service in the digital age.
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What Motivates Participants to Engage in Online Communities
There are no easy answers to this question, and like many questions about community management, the answer depends on the situation; however, it boils down to a question of motivation. What motivates people to participate in your community?
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Uncase Study: How Flemings Steakhouse Could Use Social Media To Be The Expert In Steak
As I mentioned earlier Flemings sent out gift certificates as part of their new location opening, which is not a bad tactic. However, I think they would be better served to take some of their new location marketing budget to have a special blogger dinner where all of the relevant local bloggers could come and try a little of everything Flemings has to offer. This would generate tweets, pictures and other coverage at the event and most likely lead to longer blog postings following the event that would help facilitate word-of-mouth across the ne
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Facebook: Are they really your friends (or customers)?
Here's the thing, being involved in social media isn't just about collecting friends or followers and, voila!, your work is done. Social media takes time and roll-up your sleeves work to develop and nurture conversations. And it's these conversations that can ultimately lead to relationships (i.e. customers).
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Attracting customers to Social Media
You're telling Small Business they need to use Social Media, but how do you educate those customers or people in general who know little or nothing about it? The ones not interested in coming to see a Conference on their dime because they don't understand its merit?
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On Cafes and Social Media Serenity
The premise is that these smaller, more intimate conversations between companies and customers work when you're small, when those conversations can be parsed into smaller chunks. But what about the guys who make aluminum foil or laundry detergent or anything that's stamped out by the mass-millions?
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Superstar Marketing Icon Lebron James
Not sure how many of you guys watch the NBA, or any level of basketball for that matter be it high school or college, but on November 25, 2008, the world bore WITNESS to a true phenom... not only because of his spectacular playing ability whom some say make him the next heir apparent to Michael Jordan, maybe better than Kobe... but also because of the high grade marketing approach put behind this one man whom refers to himself as The Chosen One.
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Tucson Domainer Digs Home Office
Chuck chatted with ChiefHomeOfficer.com about his work history, his domaining business, and what he enjoys most about working from home, which includes being there for his daughter, 11, and son, 14, who made money selling on eBay and today is building out a Webkins fan site.
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25 Creative Ways to gain NEW clients
Need more business? Use even a few of these 25 ideas and you will have more clients in no time!
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